Written By: Carl White, Chief Strategist of MortgageMarketingAnimals.com, is a nationally recognized speaker / results coach and has been a top producing loan officer using video e-mails as a main part of his successful, out-of-the-box marketing strategies. Learn More.
Ok, I have a quick question for you… Who do you think would charge more for an hour of consulting time on real estate issues?
- Donald Trump, who has gone bankrupt and been foreclosed on more times than
I have been to Disney (a bunch of times)!
- A professor at Harvard that has a PhD in Real estate investing and that has personally made millions doing what he’s teaching, and never gone bankrupt or been foreclosed upon.
I’m sure we would all agree that Donald Trump would get more, even though the Harvard professor probably knows more, a lot more. The reason why is a very little known secret about video marketing that “The Don” knows, that I’m now going to reveal to you.
You see, Donald knows that he can command top dollar as a “celebrity expert”. In our culture, when somebody is famous, even “locally famous”, they are automatically seen as smart, reliable, and trustworthy. Think of the local weatherman. Local businesses hire him or her to endorse their products. Why? Because people then go buy those products.
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On a larger scale, think of professional athletes, or actors who promote products. It’s the same thing.
I recently saw a feature story where Oprah made a simple comment about a local bakery in Chicago. The sales of their cakes went up over 1,000%. Why did that happen? Because the recommendation to buy their cakes came from a celebrity expert.
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For instant access to a 6-minute class recording on "How To Be A Celebrity Expert And Write More Loans Using Video Marketing” go to: www.Budurl.com/LearnHowNow.
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Suze Orman is a particularly good model for us to look at. Here she is, a nationally known expert in finance, commanding millions of dollars per year to speak, advise, and instruct in personal finance, yet she has no degree in financing. Her college degree is that of a social worker! How did a social worker suddenly become a famous personal finance expert? Simple ~ by becoming an expert celebrity.
The celebrity expert status is the highest level of persuasion that anybody can achieve. And that’s exactly what the top-producing loan officers are focusing on, too.
So how do you become a celebrity expert loan officer so you can write more loans easier? The same way Donald, Oprah, and Suze did. Using video!
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