Written By: Karen Deis
Videos are powerful stuff. Think Susan Boyle’s (Britain’s Got Talent) video with 100 million hits (and counting)!
While Susan’s video has set a You Tube record, there’s a reason for it! It’s personal. It evokes an emotion. It’s engaging. It’s a story about an ordinary person—making good! It’s powerful because it engages all of the senses — visual, auditory and kinesthetic!
So how can a loan originator use video to enhance their brand (yes, YOU are the brand) and get the most out of your video marketing efforts?
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