Written By: Karen Deis
The blogger’s post said, “I hate marketing—especially when it comes to marketing and talking about myself. I hate talking about myself—but most of all, I don’t think people are interested in what I have to say.”
What thoughts conjure up in your mind when you hear the word “marketing”?
Do you think of the used-car salesman on TV hawking cars in a gorilla suit?
Do you get a feeling in your stomach and want to throw up?
A recent survey revealed that salespeople think of marketing as a painful task; that marketing is phony; that marketing is begging; that marketing is pushy; that marketing ranks just below public speaking!
It’s all about mindset! Marketing is an authentic expression of who you are! If you love what you do, then EXPRESSING it is the “authentic you”.
What you may not realize is that your clients REALLY do want to hear from you…that is, if you have something interesting to say. They want to read your marketing…that is, if you educate them.
The 6 reasons why people will read your marketing—and really want to hear from you are:
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