Written By: Barry Weiss, President On-Hold Production, Inc. Being in business for 17 years, he specializes in message programs and professional voice mail for mortgage companies. You can listen to sample messages by visiting their website at www.OnHoldProd.com or call 1-800-233-6356.

If you're in the mortgage business, you're busy! The phone is ringing and you may have two lines on-hold. What are your callers hearing while on-hold? Music from a mix-tuned radio? An offensive song or risque DJ? Dead air? Or perhaps, another mortgage company's radio commercial.

The average number of calls received by a mortgage company and placed on-hold is approximately 21,600 calls per year. The average hold-time is 17 seconds. This equates to 6,120 minutes of valuable time that could be used to tell your company story, and to convince your caller that is on hold, to do business with you.

What if your callers could hear timely information that would help them make buying decisions, answer questions, inform them of your products and services and assist them in doing business with your company? Isn't this the image of a state-of-the-art mortgage company that you want to project?

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