Written By: Karen Deis
Many loan officers have asked for advice on what they need to do to take their business to the next level—and one of my big suggestions is to “become famous”. One of the ways to do this is to give seminars, public speeches, and appear on radio and TV programs.
However, the greatest fear for most human beings—is public speaking! It ranks higher than a person’s fear of death.
Pick up any real estate magazine; read the real estate section of the newspaper. You don’t see a whole lot of loan officers offering home buying seminars to the general public. Oh, you’ll see where they have assembled a “group of speakers” such as a real estate agent, and title rep and maybe an appraiser or home inspector—but the loan officer is generally not the main attraction, right?
The first question you should ask yourself is: “Do you really want to become famous?”
Because with a little work and the right attitude—you can!
This article is written to give you and idea of some of key points in becoming a credible speaker and an outline for creating a great seminar.
The secret is in the preparation—the actual time you spend on developing your speech. Compare it to an iceberg—3/4 of the success of your speech is done before you even get behind the microphone.
In a nutshell, these are the 3 things that you need to do to get started:
- Get the audience to listen to you attentively
- Be clear on what you want your audience to learn
- Outline the most important ideas you are trying to convey
Here is a simple, 10-step formula that I would like to share with you on how to power-up your next presentation:
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