Written By: Elise Groves, Loan Originator, First Priority Financial, CA
I went down the erroneous path of mortgage planning and strategic equity for 3 years and that almost buried me. Don’t get me wrong. It was fascinating, but took my eye completely off the ball of what my true business should be about—originating loans.
I tried to make more connections with financial advisors and CPAs. That was a basic big dry hole. I used Mortgage Coach™ spreadsheets and got blank stares and just couldn’t seem to crack into that referral stream.
I also coached with Building Champions for 2 years. More than anything, it opened my eyes as to how I was honestly running my business and how much it would take to sustain that level—ridiculous in this economy.
I stopped all of my subscriptions to Loan Tool Box, MMG, Todd Duncan, Jim McMahon’s stuff, Strategic Equity, By Referral Only, etc. In fact, I did a conference call, entitled “Confessions of a Seminar Junkie”, got a great response and other loan officers have told me that it helped them make better decisions.
I was spending a huge amount of time, basically being a “mortgage expert” voyeur (Definition: A person who gets satisfaction from the actions of others) and reading what others were doing instead of just plugging a phone into my ear and reconnecting with my large database and establishing Realtor® relationships. It works. Simple and effective.
I have simplified tremendously and want to share with you what I have done.
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