Written By: Carl White, Chief Strategist, MortgageMarketingAnimals.com. Everyone can read the entire article.
The other day, I was loading groceries into the saddlebags of my Harley when one of the grocery store clerks who was out gathering carts, walked up to me. Not just to fully set the stage on this one, he was a handsome looking young man who looked to be about 25. He came up and complimented me on my bike and said, "I would love to have one of those, but I'm too poor."
I immediately asked him, "Well, what are you going to do about that?" to which he responded, "What do you mean?"
Now here was a guy that had the energy of youth, a "clean cut" handsome face, and seemed to have no obvious "handicap". However, with all that in his favor, he had made the decision to be a bag boy. Worse, he didn't have a clue what it meant to have a plan, even when he knew that he wanted the finer things in life. He was content to just "want" and not "do".
How did I know he was content? Because he had no plan.
So my question for you is what is your plan? What specific action are you going to take to massively increase your business?
This question is certainly easier to answer for our Mortgage Marketing Animals members than for non-members, as they have a lot of very specific strategies to draw from. These are strategies that top producing loan officers are actually getting results with in today's market.
Our members' biggest problem is, with so many strategies to pick from, which one do you do first?
First of all, it's critical to understand the need to pick one strategy. Then:
- Implement it
- Make it better
- Automate it
- Delegate it
- Go pick another strategy
|
It is better to have one completed and automated strategy, rather than five (5) "80% done" strategies. This is because one completed and automated strategy will make infinitely more money than five "80% done" strategies. Partially done strategies make no money - only completed ones do.
Also, completing a strategy will give you a feeling of accomplishment as well as provide some income, and it will motivate you to do the next thing.
Now, as far as which one to do first, I ask myself three questions.
Question #1: "Self, which of these strategies will generate one closing faster than any other strategy?"
Question #2: "How likely is it that I will be able to complete this marketing project?"
Question #3: "Can I delegate it?"
|
Corporate Benefits Marketing - Instant Business
Why market to one person at a time when you can market to hundreds - using just one marketing strategy.
One of the fastest ways to generate leads and new business is by marketing discounted mortgage services to companies, factories, church groups, associations, clubs and community heroes.
CorporateBenefitsKit.com
By offering a "bundled package" and other benefits, it's a system that gets employers (and others) to endorse you as their mortgage lender of choice.
|
So, it's not the strategy that will generate the most closings, it's the one that will generate the fastest closing. Here's why: once it's up and going, I'm going to delegate it out anyway, and the faster I can go on to the next, the better.
Also, being brutally honest about Question #2, it will save me the frustration of working on something that won't get finished. This would kill my production and motivation faster than anything.
And then with Question #3, if I can't delegate, then I've done nothing more than created myself a job. I'm not looking to create a job; I'm looking to create a wealth growing business that helps as many people as possible.
So now you members have 3 solid steps for your plan.
Go to MortgageMarketingAnimals.com.
Copyright - 2010 - LoanOfficerMagazine.com
