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Easy Ways to Use Your Phone as Your Personal Marketing Assistant.

Sample Voice Mail and On-Hold Messages.


Written By: Bliss Sawyer, a 14 year mortgage veteran, industry speaker and author, gives lender associations, businesses and mortgage events exciting, informative seminars designed to assist originators at any stage of their business. Bliss can be reached at Bliss@MortgageMarketingStrategies.com or visit her website at www.MortgageMarketingStrategies.com.

As with most consumers, I am grateful for the Government do-not-call registry. Getting a phone call Sunday at 9 p.m. from an unknown mortgage lender made me question the professionalism of my career choice (though I am usually a very kind person on the phone, I had to admit this time I wasn't).

During my 14 years in the mortgage business, I never met an originator that loved to make cold calls. There were some that were good at it, some that even made money at it; but none that wanted to make a career out of calling people they didn't know and asking for business.

Because of the negative feelings towards the telemarketing industry, I think we too often ignore the fantastic business potential of using the phone effectively. I want to share a few ideas to help you get more business just by utilizing the phone in different ways.

Your phone can assist you in your goal to build relationships. In this article, I will share with you how to leave an effective voice message; what to say on your personal recorded voice mail message; and unique scripts for your on-hold messages.

Leaving Voice Messages

Embrace it, use it, increase production with it. Yes, it's that simple. I actually prefer to leave voice mail mesages because they take up less of my time. A great time to make calls is between 8 and 9 a.m. each day. Most Realtors® are not at their desk, but will appreciate the information when they do start their day. You are also emphasizing your work ethic by being on the job early.

Structure calls with the following four items:

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