Written By: Lea Haben, has been in Corporate America for 20+ years in sales roles within various industries. She was extremely successful in building her own sales career and often mentored new account executives. After years of helping companies meet their goals she decided to create and pursue a few goals of her own. She began her own company, Lasting Impressions, in April 2005 and it took off. She had MASSIVE success in such a short amount of time as a dating/relationship coach. She had a successful radio show called "Looking for Love with Lea" and has now signed to do a TV show with the same theme.
The economy and the market has got a lot of people running scared. What a lot of people don't realize is the fact that this is an excellent time to capitalize on your skills and define yourself as an expert. The economy has gotten rid of the low hanging fruit and the easy street mentality and now it is a playground for a professional. How many times have you lost a deal in the past to a supposed brother- in-law or a friend of a friend? (Those days aren't going to be happening again ANY time soon). The key to staying in business is simple--relationships. Isn't it great to know that this market doesn't require you to work any harder-- only to work smarter and to strategize a little more. Consumer confidence is at an all time low and the only way to instill trust once again is to get back to basics. People no longer trust big companies and what they represent. (Which means they want to work with people that they trust).
If you want to stay in the game than it is time to get serious and follow through with a good game plan. Here are a few tips to help you regain some traction.
Reconnect with old relationships - Reconnecting and educating previous clients and customers is a great way to assist them with possible refi's or home equity loans. This is also a great way to guide them and assure them that this too shall pass. They will refer you if you can reassure them.
New relationships -
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