Get the Low Down on the Society of Certified Senior AdvisorsTM
Just When You Thought There are Too Many Designations
Written By: Karen Deis
(Listen to an audio interview with Founder, Ed Pittock.)
Click the Play Button to Start the Audio
If you were going to do business in another country, Ed Pittock, Founder of the Society of Certified Senior Advisors, says you'd be smart to learn the language and culture.
The same applies to working with seniors. You need to know their language and as much as you can about how they act and why.
Every day, 10,000 people turn age 60. People aged 55 and older control over 75% of America's wealth and spend an average of $30 billion per year. Since we are talking statistics, here are a few more:
81% of persons 65+ own their own homes.
Only 10% have saved 100,000 or more towards retirement.
Median net worth 65+ is $108,885
Florida & Pennsylvania have the highest popultation of 65+
What does that mean to you? An opportunity to work with the largest niche market in the U.S. today.
If part of your business plan is to work with seniors, reverse mortgages or HELOC's to build wealth, here are some marketing tips on working with them and information about a special designation you can earn that will set you apart from other loan officers.
