Written By: Carl White, President of MortgageMarketingAnimals.com, has been a top producing loan officer using delegation and video marketing as a main part of his successful, out-of-the-box marketing strategies. For instant access to watch a recording of "How to Be A Celebrity Expert And Write More Loans Using Video Marketing” go to: www.BudUrl.com/LearnHowNow.
As lenders, we’re all familiar with the problem. Business goes up...business goes down...business goes up...business goes down! It’s a roller coaster ride, sometimes thrilling, and sometimes, well, sickening!!
We all love the thrills of the ups when clients and loans are relatively easy to generate (as long as we are doing the right things).
And, of course, we all hate the downs when it seems like the nausea of fewer clients and fewer deals is making us ill and sucking money and energy out of our lives.
Well, let me be blunt with you. The problem isn’t the “downs.” The problem is that we get busy with “closing our loans”, and stop doing the things that brings in the loans.
“Nothing I can do about it”…whoa, I’m here to tell you that this attitude couldn’t be more wrong!
Here’s the secret to eliminating the “roller coaster ride” that most loan officers experience.
Keep Doing What You Were Doing When You Were Filling The Pipeline.
See, the mistake most loan officers make is, they spend their time marketing and making presentations, which builds up their business. This is what causes the “upswing” in the business and fills their pipeline.
The problem is, most stop doing those “loan producing activities”, and start involving themselves in the activities that the processor and clerks should be doing.
Keep in mind, you know how to have the upswings, you are doing them now. The key is to just simply stop the downswings. If you just keep doing the “upswing activities”, and eliminate the downswings, then the upswings stack themselves on top of each other and you end up riding a rocket to greater profitability and much greater peace of mind.
A Downturn Isn’t a Disaster – It’s a Business Opportunity!
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