Written By: Karen Deis
In Audition, A Memoir, Barbara Walters shares some fascinating stories on how she was able to get interviews with celebrities, kings and queens, world leaders, including Fidel Castro, Margaret Thatcher and even Richard Nixon, months after he resigned his presidency.
What was more fascinating to me was HOW she was able to get the interviews and WHAT questions she asked to get them to spill their guts!
Back in 1970, she wrote her first book called How to Talk With Practically Anybody About Practically Anything (I was able to buy an old copy thru Amazon resellers).
What is apparent in reading both books is that she has a “formula” she uses with each interview. Then I started to think that this could be a great formula for loan officers who are struggling to get real estate agents, financial planners, attorneys, company presidents…you name it…to open up and talk about themselves, with the possibility of them doing business with you in the future.
Want to know the formula? It all starts with the research.
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