Written By: Karen Deis
Do you remember your favorite teacher? Mine was Mr. Claus, who taught world government. Since I grew up in a small town, world government was the farthest thing from my mind at the time, but he made it interesting and I wanted to learn more, even being involved in a state-wide “mock United Nations” debate.
By holding seminars, that are so interesting and packed with content, prospects will think of you as their favorite teacher—only you would be their teacher and the subject would be how to buy real estate and apply for a mortgage.
People want education and information on buying real estate.
They want to avoid mistakes.
They want you to make it easy for them to purchase a home or investment property.
One of the best ways to get leads and turn them into buyers is by holding seminars.
I’ve heard it before…”I tried to give a seminar and no one showed up”. Just placing an ad in the local homes magazine is not a game plan.
Here are some mistakes and some tips on how to get more people to attend your seminars. But more importantly, how to turn them into clients!
The first one is trying to cover everything in one seminar, which leads to the second mistake of having too many speakers. I have seen ads where there is a title rep, appraiser, inspector, loan officer, escrow and real estate agent…virtually everyone who has anything to do with a real estate transaction. It’s overwhelming and you could end up with more presenters than attendees.
Another mistake is NOT holding seminars on a regular basis. Consider setting up at least 3 seminar dates in advance. If people can’t make it to one of your seminars, they have options to attend other ones. You’ve heard the excuse, I can’t make it but would love to attend…this is your opportunity to get them signed up for a future event.
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