Everyone can read this entire article.
Written By: Karen Deis
Is it better to call attention to yourself?
Or wait and have someone discover how wonderful and great you really are?
We tend to look down upon people who brag, boast and toot their own horn (so to speak).
We also tend to admire the quiet heroes. Those who work for years, hoping to get some type of recognition; a pat on the back; a mention in the local newspaper.
Kevin Skinner (check out his video on YouTube) is a Chicken Catcher from Kentucky who wears his baseball cap backwards, has a southern accent you can barely understand, and who has written over 30 original songs.
Kari Callin (check out her video on YouTube) is a Radiology Tech with a cleft lip/pallet, in dirty jeans and tennis shoes, who tried out for a job as a singer on a cruise ship and was told, “she didn’t look the part”.
Susan Boyle (check out her video on YouTube) is a Church Basement Lady from Scotland who recorded a demo tape of her voice in 1999 and gave copies of it only to a few friends.
Right now, combined, they have had over 100 million hits on YouTube (and counting).
What does each of they have in common?
Each of them has spent “wasted” years waiting to be discovered!
And each has been “discovered” on the TV shows Britain’s Got Talent and America’s Got Talent.
When I was in the mortgage business I created marketing systems within my own team, which we used to market directly to consumers. Up until that time, the battle cry was that you HAD to call on Realtors® in order to be successful. I knew I was on to something because one of my best closing years was $60M in fundings, with almost 80% of the leads coming from my marketing efforts.
I also attended seminars and talked about my marketing systems for years. No one took me seriously. That is, until I entered and won the Mortgage Originator Magazine’s $1000 prize for the best marketing idea of the year.
How stupid of me. It took me years to create a step-by-step system that others could duplicate, but I became a shameless self-promoter and the systems I created have been tweaked and updated and are still being used by originators all over the world (yes, the world). Consumer-Direct-Marketing.com
So, what are YOU waiting for?
Are you a whole lot better than you think you are? Are you reluctant to promote yourself or let others know how good you really are?
If you have a marketing system or a unique way of creating business, I’d love to hear about it. Maybe it’s something you can turn into a “product” that other loans officers would like to buy from you. Email me at Karen@LoanOfficerMagazine.com. All your info will be kept confidential!
Can you overdo it?
I don’t think so, as long as what you do is worth promoting! Think about the “stars” in sports, business, government, show business, in the mortgage industry ~ You know who they are and they are not quiet! They let everyone know how awesome they are. Even Paris Hilton has the “famous for being famous thing” down pat.
According to one expert: Anyone that says your success should be “quiet” has never achieved anything worth shouting about!
What are you good at?
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