Written By: Chad Weber, Community Lending Services. Chad can be reached at cweber@communitylendingservices.com.
I was reading a book a few nights ago that was recounting the importance of maintaining the proper mindset to accomplish your goals in marketing and sales.
One illustration really caught my attention. The author, Robert Allen, compared marketing to popcorn. On the surface I'm sure this sounds borderline crazy. But the way he described the scenario really stood out in my head. He stated that when popping corn, you have to first raise the temperature to a certain degree. Up until this point, it may seem as if you are wasting time, because absolutely nothing is happening. However, once you surpass a certain temperature, the kernel will pop.
In the same way, our marketing efforts as loan officers may seem to go unnoticed. Does this mean that we are wasting time and should just quit?
Well, let's return to our bag of "popcorn" again.
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