Written By: Steve Probst, Sales Manager of a Long Island, NY mortgage banking firm. He teaches time management and business planning to loan originators and real estate agents and has created Loan Officer BizPlanInaCan that takes you thru a step-by-step process on how to write a basic loan officer Business Plan. More information on Steve's system can be found at www.LoanOfficerTraining.com.
The competition is going to heat up during 2006. Loan Officers will be out in full force trying to compete for deals and more importantly, relationships! You know, your relationships! The ones you thought you owned beyond a doubt. When the competition heats up all bets are off as to who will win the relationship! The competition will fight dirty and prove to be unfair.
You don't want to compete...you want to dominate! The way Microsoft does in the computer software business! In order to dominate let's take some lessons from true warriors, the men and women who serve in our armed forces and go to battle everyday. The stakes are a lot higher in their battles.
During 2006, trying to compete in the mortgage business will be much like war and Loan Officers will have to react to the competition as if they were a soldier at war. Originators have got to develop comprehensive business plans to combat the competition and stop them from stealing relationships and transactions. They must have strategies and tactics that will out gun their competitors. Loan Officers will need very well thought-out time management schedules to ensure they are working proactively and productively. Too many originators appear to be busy but when we observe a little closer we see they are just doing busy non-productive work that does not pay the bills.
Here's a brief description on how a soldier prepares for battle - and how you can adapt a soldier's training to your mortgage business.
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