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Storytelling & Marketing! What's Your Story?
Do you know the real power of storytelling?
Written By: Karen Deis with excerpts from Seth Godin's book All Marketers are Liars (Reprinted with permission) www.AllMarketersAreLiars.com
Have you ever seen the A & E television show called "Dog the Bounty Hunter"?
Take a look at the picture.
Dog's real name is Duane Chapman and he is an ex-con - turned bounty hunter - who tracks down "bail jumpers" for a living. If you have never watched the show, it can be pretty rough around the edges but that's not what it's all about - it's about telling his story and how he went from prison to helping people strike a balance with family life, spirituality and comedy for good measure.
The plain truth is that storytelling is an integral part of marketing. Dog's TV show and his picture tell a story, right?
We all grew up with stories - from "The Little Engine That Could" to "The Polar Express" to Aesop's Fables to the Bible. In fact, we learn a lot about life from stories.
Do you see the "story" in this billboard?
In Seth Godin's book, All Marketers Are Liars, he talks about the power of telling the truth (in marketing) in a low-trust world. Successful markets don't talk about features and benefits. Instead, they tell a story. A story consumers want to believe.
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That's why "Free Report" marketing is successful. A well-written, authentic, free report tells a story about how you have helped past clients with their problems; it reveals the solution and tells people that you are the only one in the world who can help them. Read The "Secrets" of Free Report Marketing by Karen Deis. Subscribers can download a free, 2-page copy of a sample "free" report.
You may also want to consider learning more about the "Free Report Marketing System", where you can purchase a free report for only $19.95.
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Do you have a story to tell your clients?
Read Seth Godin's outline on how to tell a great story. After you read about the basics, read the story about how one loan originator's passion (story) allowed him to close 89 loans in his rookie year.
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