Written By: Terri Murphy
Terri Murphy is one of the industry's leading consultants on the integration of traditional marketing and communication with today's Web and Internet tools. She has a 24+ year career in the sales and consulting industry, and is one of the featured speakers for the 5th Annual Turn On Your Million Dollar Brain mortgage workshops, and will be speaking on the topic of, "How to Bridge the Gap Between Realtors and Originators!" Email terri@terrimurphy.com with your questions.
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If there are buzzwords that fit today's sales professional,
they all begin with the letter "E".
The "E" stands for Economy of time, Energy, Efficiency, and Effectiveness.
The ONLY way to meet and exceed the consumer's demands for information and service in real time is to use systems and products that offer immediate response, and to capture and track leads that convert to sales and profits. Successful marketing today requires that we re-think what we have done in the past, how we have done it and enjoy results for our investments of time, dollars and precious energies. Insanity is doing the same things and expecting different results.
Today's consumer is no longer willing to settle for sloppy communication, careless service and inconsistent responses. In order to win the consumer of today, it is time to buckle up and begin implementing the toools and systems that help us create a WOW experience for our clients and customers.
E #1. Economy of time and tools:
