Written By: Scott Hudspeth, Loan Officer, AmeriFirst Mortgage, Kalamazoo, MI
Take away the oxygen mask from a scuba diver - and you have the ultimate "pain of disconnect".
What's the pain of disconnect?
"It's when you take something away from someone that they're used to having."
Okay, so how does this idea work when marketing to real estate agents?
Well, let's say that, as a loan officer, you provide your real estate agents with the "latest and greatest" in social networking tools in order to attract listings.
Those agents then show these tools (websites, virtual tours, etc.) to their sellers and buyers. Then these customers love the technology and get used to having it available. In fact, they demand it!
So, if you take the Internet technology away from your agents, the sellers will protest, and the realtors will definitely feel the pain of being disconnected because they'll get less business and earn less money. Worse, they'll incur the risk of getting run over by the competition!
You can see where I'm going with this, can't you? By offering your agents a lightning-fast and attractive Internet marketing package, you're in the driver's seat because you'll produce profitable results for them.
Not a bad place to be, huh?
Okay, now it's time to reveal Scott's "Secrets" of using the Internet and the tools available on it!
Secret #1: Totally Unfair Advantage
There is a system out there where you can provide a totally unfair advantage to your agents (and yourself) by implementing single property websites that showcase each one of the agent's properties.
And, boy, does the system showcase those homes!
First, buyers can view a photo gallery of the specific home. All the photos are in beautiful high definition. Of course, sellers will love how the agent has presented their properties.
Second, buyers can take virtual tours of the properties. With the system, you can tell agents that you'll provide a virtual tour of each of their properties!
Third, you can provide gorgeous panoramic views of the properties. This service often costs $300-$500; with this system, it's included.
When the agent uploads still photos, the system will automatically put them into panoramic view. It takes approximately 5 minutes.
Fourth, training your Realtors in another way to keep in touch. It's an easy, step-by-step process. Tip: Hold a live Q&A every Friday to discuss ideas and come up with new stuff. It's another way to keep in touch.
Fifth, you can add tabs to the sites on such topics as local info, seminars, home financing tips...the customer clicks and gets a free report, and you capture their information.
Sixth, you can use Google Maps at no cost. Visitors can get an aerial view of the property or a street view.
They can also click on the "What's Nearby" tab and actually cruise down the street to see what the neighborhood looks like, what shops are nearby, etc.
It's all automated with no extra cost!
Seventh, you can submit to Craigslist at the click of a button!
Eighth, with one click, you can submit the listings to all the social media sites (Facebook, YouTube, Twitter, etc.).
Ninth, you can offer a Mortgage Calculator on the site that downloads onto cell phones. When visitors download the calculator, you capture their information!
Tenth, you can offer a Text Function so visitors can download information from the site.
In short, you have Call Capture Galore! with www.KarensUnFairAdvantage.com system. Your agents get leads in a whole variety of ways:
- Every time visitors click in payment information and download that mortgage calculator, the agents (and you) get their phone numbers.
- Agents can call sellers.
- When a showing is requested.
- When the system posts to dozens of websites automatically.
- When visitors ask for a text message.
The net result of all this - agents refer more business to you because they're afraid the leads will go away!
You've brought something valuable to the table and let your realtors know that it's about them, not you. In other words, you want to help them grown their business!
Key Point #1: The Unfair Advantage system is one huge leverage tool for you as a loan officer.
Key Point #2: You don't have to be an expert to put the program in place. All you need to do is implement a great, easy system that causes the pain of disconnect for your agents.
Key Point #3: You can sell your agents on the program by saying, in effect, "With Unfair Advantage, I'm going to be giving you more business and more paychecks. And, at the same time, I'm helping everybody get what they want - you, buyers, sellers and myself."
Secret #2: The Coolest Technology Around!
One of the coolest and most effective features of the system is that it offers a "Live Chat" function on each and every website the agent has.
When a visitor clicks on the link, it rings somewhat like a phone. You click "Accept" and talk directly with that visitor. In short, you convert chats to dollars!
Now there are two versions of Live Chat. One is free and works just fine.
Frankly, I prefer the paid version (about $10 a month). Why? Because every time a visitor goes to one of the websites, you get notified that they're looking at a particular property, and you can push information immediately to them.
My recommendation: Farm out the Live Chat function to an assistant or a virtual assistant. Their job will be to setup a home consultation with the agent.
Secret #3: How to Pitch the Program to Real Estate Agents
It provides a 20-minute introduction to the system so agents can learn about the system quickly and easily.
This system also provides agents with their own websites as well as a website for you, where you can send agents to sign-up for the program.
Try the system using the $1 Trial for 15 Days. All you have to do is click "Try It Now!" and fill out information in order to get a screen name and password. You can cancel on the 14th day with no hard feelings, no contracts and no questions asked. After the trial period, the fee is $249.00 per month.
I don't have to tell you that one of the surest ways to success is to find successful people and copy what they're doing! Well, that's what our Unfair Advantage system does for you. All you have to gain is less stress by increasing your income and, at the same time, reducing your agents' stress by increasing their income!
