Written By: David Kuiper

David Kuiper, Republic Bank has been consistently listed as one of the top 200 loan originators in the country. He is known as the "Expert of First Impressions" and personal branding which he will share with you in this article. He attributes his success not only to building a database but delighting his clients and past customers. Contact david at dkuiper@republicbk.com.

David Kuiper has created one of the best systems I have ever seen, in giving clients an ultimate customer experience that even exceeds Nordstrom's.
This article is so descriptive; you can literally imagine what his customers' experience and see when they walk into his office and the impressions he and his staff make on his referral partners as well. - Karen Deis

Remember the saying "your first impression is your last impression"?

Well, I've been giving serious thought recently about the first impression that my mortgage practice has on potential clients. In seeking to clarify the terminology, I went to the dictionary.

According to Webster's, first means "before all others", "earliest", "before anything else" and impressions means "to imprint", "to strongly affect the mind or emotions" or "to fix in the memory".

I realized that when people view my practice, their earliest experience is going to be fixed in their memory and strongly affect their emotions! This has serious implications for me, and it does for you too. I needed to look at every point of contact I had with clients, to ensure not only that clients were having a positive first impression, but also the experience far outweighs any experience they may have had with the competition. I also wanted to ensure that all future points of contact furthered that first impression.

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