Written By: Debbie Allen
Debbie Allen is an international business speaker and best selling author of Confessions of Shameless Self-Promoters, which is publiched in five countries. As a sales and marketing expert, Debbie has presented to thousands of people in nine countries. Sign up for her valuable free online newsletter Shameless Marketing News today, and learn about her powerful sales and marketing success tools at www.DebbieAllen.com. Hire Debbie Allen to speak at your next meeting by visiting www.MortgageSpeakersBureau.com.
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When a friend of mine, Larry James, first stated, "I'm a shameless self-promoter," I laughed. Then I thought for a moment, and I realized that I'm a shameless self-promoter, too. I had never thought of my marketing approach as being shameless before. I would have described myself more like the Energizer Bunny. I just keep on marketing and marketing and doing whatever it takes to make it happen. I had never thought of this as shameful, unless it's shameful to believe in something so much that you want to tell everyone you meet. I call it good marketing!
Growing up in a family of entrepreneurs, I learned early that you must self-promote on a daily basis if you want your business to succeed. Since my family had many different businesses, we were always promoting something new. Most of our businesses started out with little or no investment; therefore self-promotion was essential to getting those businesses from idea to success.
My father taught me that the first step in marketing success is to have a strong belief in yourself and your ideas. No matter how crazy other people may think your ideas are, you must believe strongly enough to never give up.
How can you be successful if you don't believe in yourself and what you have to offer to your customers? You can't. Therefore, the first step in shameless self-promotion is to have a strong belief system.
After writing my award winning book, Confessions of Shameless Self Promoters, I began to survey my audiences to see how many believe in promoting themselves. It amazed me to discover that 87% or more do not feel comfortable nor believe in the concept of self-promotion. Now this goes against the grain of all sales and marketing success!
Here is why effective self-promotion works and why you should believe in it:
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