Written By: Pat Earnhardt, Director of Marketing, The Mortgage Rewards Team of Hearthstone Mortgage, NC. Pat also coaches loan originators and real estate agents—including low-cost and no-cost marketing ideas to increase their business. Visit her website at MoveYourBucket.Weebly.com.
No one has to tell most of us that 2009 has been a hard year financially.
When you are looking at marketing and lead generation plans for 2010 chances are your budget is a bit smaller than in previous years. Small businesses and loan originators are jumping on the bandwagon - taking advantage of a leading edge trend called “Word of Mouth” Marketing.
It’s a fact - just about everyone likes to talk. You are simply going to give them something positive to talk about! Get people talking about you and your services. Get others to spread the news about you. The one big “catch” to this is, in order for this to happen in the way you want it to happen, YOU have to start the conversation.
Here are five low cost ideas to help you jump-start your “Word of Mouth” marketing and lead generation campaign. In each, use letters, mailed and/or posted flyers, the Internet (i.e. your personal website and your blog, the social networking sites and Craigslist), and email. If you want to follow up with phone calls your results could be even better.
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