Written By: Tim Howard, Director of Sales & Marketing, Real-T-Lite, Inc. Headquartered in St. Petersburg, Florida. Real-T-Lite supplies solar powered lighting solutions to Realtors® and Loan Officers throughout the United States - Email: TimHoward@BellSouth.net.
Why do companies spend millions of dollars on marketing each year?
To create brand awareness?
To make their company or product stand out?
To create a competitive advantage?
The challenge in any marketing program is to reach existing clients with an enhanced message, attract new clients and cross-pollinate into new market segments. Balanced against these requisites is the cost of the program and its financial impact upon your firm. As a Loan Officer, you may overlap several markets and your program must be financially designed to generate business while not increasing the cost of a loan application.
In designing or embarking upon a marketing strategy, you might start by reviewing the following questions:
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How do I stand out and draw attention to my professional services?
- How do I reach the Realtor® whose door has never been open to me?
- Could I present a unique product for builders that can lock them into my firm?
- How do I support the FSBO market and help them compete and stand out?
- How do I differentiate myself in a crowded marketplace?
- Do I create a customized marketing program for specific prospects or clients?
- How would I create a "silent" lead generator bringing inquiries from active buyers?
- How do I recognize my existing affinity partners and aid them in growing their business - and in turn mine?
One of the answer to these questions may lie in a simple, unique, broad-based and inexpensive marketing approach that is gaining momentum across the United States.
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