Closing gifts have a huge impact on future referrals! Closing baskets, gift certificates for dinners, to hardware stores or to the movies are all great gifts to give. However, when you have handled a purchase transaction where your client changes their address, personalized stationery is inexpensive and memorable.

You can use this closing gift as a stand-alone gift or include it with your gift basket. In fact, you could send it as a follow up gift to increase the "referral factor".

I hope I have your attention, because this is one of the "easiest" gifts you are ever going to give.

Go to your local copy store (like Kinko’s or PIP Printing). Most of them carry "specialty papers" with clever borders. You can also purchase the matching envelopes. Now, here’s the easy part—go to your word processing software on your computer and print the "personalized" stationery with your clients’ name and new address. Print both the letterhead and envelopes, wrap with a ribbon around it and deliver to your client’s place of business.

At the bottom of the stationery, I recommend that you include the words "compliments of Mary Smith, Loan Officer, XYZ Mortgage Company".

Here are some websites that we encourage you to visit. They provide unique, personalized stationary as well as note cards and address labels.

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