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What Are You Doing With Your Customer Survey Responses?
My guess is that there are quite a few mortgage companies and loan officers who ask their clients to complete a "survey" on how they felt about your services—and if they had any client referrals for you!
What do you do with those surveys? Do you just put them in a drawer and look at them every now and then—especially when you have had a bad day? Here are several ideas on how you can get extra mileage out of those glowing surveys from your clients.
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