It's the shot heard 'round the world! Mortgage companies, wholesale lenders and loan officers dropping like ducks on the opening day of the hunting season.

I was transferred to Houston, three months pregnant, at the height of the oil crisis, not knowing one single person (even in the state of Texas). Everyone was moaning about how terrible things were. Within 7 days, I had my first loan application and within 3 months, I had closed 30 loans. While that's another story, the moral is that you can adapt and change and still have business coming in the door.

That's exactly what Chris Vinson has done - through a series of radio commercials that are bringing in about 30 loans per month! Yes, even as you read this, his company is closing loans.

Read this interview on how he created the "Dream Loan", "Second-Time Homebuyer Loan" and "The ARM Refi Loan" and how these brilliant ideas are bringing in the business RIGHT NOW. Chris has provided the audio of 3 radio commercials and the written text version for subscribers to listen to and download.

Karen: How did you come up with monikers - The Dream Loan, Second-Time Homebuyer Loan and the ARM Refi Loan?

Chris: The biggest problem is that we become too technical with our customers. I remember from the Million-Dollar Brain event, that one of the speakers said that, "...intelligence is measured on how easy you are able to explain things that are complicated."

So we gave them easy-to-remember names!

Karen: The first one you mention is the Dream Loan. How did you come up with that name?

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