I was coaching a loan officer who had purchased a list of apartment complex addresses. She diligently did her research on the dollar amount of rent paid, the number of units and proximity to her office.
However, she also researched a couple of websites; www.ApartmentRatings.com and www.ApartmentReviews.net and the complexes she choose made a huge difference in her response ratios. The websites were created for tenants to "rate" the apartment complexes they live in and post comments. (We recommend that you evaluate both sites because not all complexes are on one site.)
Here's what she found: When mailing to complexes whose satisfaction rating was below 75%, her lead/response ratio was 37% higher than complexes with higher ratings.
The bottom line is that people who are dissatisfied with where they live are more likely to contact you and explore the possibility of buying a home. It's the PAIN of an unhappy experience that generates the leads.
For free information and free audio interviews on how to market to apartment complexes, visit www.ApartmentToolKit.com.
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