A while back, we wrote a series of articles about marketing to apartment complexes:
...and one of them talked about an easy way to obtain apartment complex addresses.
Wayne Novak, a loan officer with McAffee Mortgage, has found an even easier way to compile apartment complex addresses by using the Internet and the USPS website. Here's exactly what you need to do:
- Log on to www.zip4.usps.com.
- Enter the apartment complex address with just the address, city and state - but WITHOUT the zip code. (You can find the "main address" of the apartment complex in your local yellow pages.)
- When you click the "submit" button, you will be given the "address scheme" with the unit numbers of the apartments.
- Once you have the apartment numbers, enter them into an Excel Spreadsheet. You don't need the name of the person living there. The name of the "addressee" will be "Future Homeowner". Remember, the apartment addresses NEVER change - but the tenants do!
Marketing Materials You Can Mail Quarterly
- Mail 1st Time Homebuyer Seminar Notices!
- Send information on "How to Raise Your Credit Score". (Checkout Edward Jamison's CD Replay entitled: "Credit Scoring: The Bottom Line" and receive his free bonus report entitled: "How to Raise Your Credit Score 100 Points in 45 Days".)
- Mail Free Reports with the title "When Your Lease is Up, Do You Know Where You Are Going to Live?". (Refer to Consumer-Direct-Marketing.com and view the Apartment Complex Marketing Kit.)
- Mail post cards explaining 100% mortgage options.
Now you have a simple, effective, systematic marketing campaign you can use year, after year, after year!
Copyright, 2004, LoanOfficerMagazine.com
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