Written By: Ralph R. Roberts, CRS, GRI. Ralph is the author of the forthcoming book Flipping Houses for Dummies (John Wiley & Sons, November, 2006), co-authored with Joe Kraynak. Visit www.TagTeamTactics.com for a seminar coming to an area near you and download free marketing materials.
While many novice real estate investors readily call a roofer when a roof is leaking, or a contractor to renovate a bath or kitchen, they often view real estate agents as superfluous overhead.
Unfortunately, investors focus on an agent’s commissions, while often overlooking the value an agent can add to their investment business. As a loan officer, you can expand your business by helping agents understand how they themselves can be indispensable to the rehab investor.
To appeal to investors, agents simply need to customize this niche to one of their business models to meet the investor’s needs, and then market their services accordingly. Here are five tips you can share with real estate agents today, which ultimately will bring both you and the agents you work with more business!
Read More
