Written By: Cassandra Rabena, Senior Wine Consultant with WineShop at Home. Email cassandra@swankytastings.com or call 360-259-3388.
Have you ever been to an in-home wine tasting?
For most people the concept is brand new, but it is gaining popularity among wine lovers and newbies alike. The in-home wine tasting experience provides a unique atmosphere to grow business. When people get together for food and wine, conversation flows easily.
I had been in the mortgage business for many years and I needed something new and fun. I found a very enjoyable way of blending my favorite things; wine, friends, and of course… income! I became a personal wine consultant with WineShop at Home. When I tell people that I conduct in-home wine tastings for WineShop at Home, the response is almost overwhelming. It is very easy to invite them to host a tasting in their own home with their friends. Within one month of starting, I was booked with more wine tastings than I ever imagined! So, I started what I call “Client Development Tastings”. New customers are the lifeblood of your business. Keeping those customers and building relationships with them is critical to your long-term success.
Wouldn’t you love a unique way to develop better relationships with your existing customers AND gather leads from them effortlessly? It’s easier than you think!
Most of the people who come to these tastings are people who would qualify as good mortgage or real estate leads. They are all of home ownership age and they have a steady income. Our wines range anywhere from $12-$32 a bottle, so you do the math. The host holds the tasting in their home with their friends. Do you know people who enjoy wine? Do you know how many wine-loving friends they would have come over… that you have never met before… for wine… if they allowed you to host a tasting at their home? How much would your business grow if you met 10-16 new people at a tasting? What if one of them had a tasting and invited you and you got to meet 10-16 of their friends? What if you could meet new people in a fun, social environment where you have the chance to build a relationship with them over your common love of wine? Locally, our professionals are sponsoring wine tastings and I make sure to thank our sponsor/host of the evening and highlight whatever service, workshop, “free credit report”, etc. they are looking to promote. Some of our local mortgage and real estate professionals have even decided to moonlight as a wine consultant and marry the two businesses together to reap huge rewards in both!
Here’s how it works:
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