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New Selling for 2008 and Beyond!
Are you ready for the new way to sell mortgages?
Written By: Karen Deis with reprinted article by Roy Williams, Wizard of Ads. Subscribe to his newsletter, www.MondayMorningMemo.com.
Roy Williams, known as the Wizard of Ads, says that 2008 (and beyond) is transitioning into a new type of selling. Gone are the big mortgage super bowl ads, the consumer-direct mailings purchased from credit bureau lists, and spending big bucks buying leads from lead-generation companies.
Williams says here's what you need to change when selling in 2008 and for years to come:
- Efficiency is the new Service. Your customer is saying, "Quality and price and quick, please. I've got things to do. Thanks." Service and selection still matter, but not nearly so much as they once did. Inefficient organizations built on high-touch "relationship" selling will decline. Today's costumer is magnetically drawn to efficiency. This attraction will increase over the next few years.
- Authenticity is Essential.
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