How One Loan Officer is Still Getting His Fair Share! An Interview with Danny Poulos
Do You Have a Marketing Plan Past Next Tuesday?
Written By: Karen Deis, an interview with Danny Poulos
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Danny Poulos, a mortgage loan officer in south Florida has the same issues you do—declining property values, foreclosures, his best real estate agents leaving the business—lots of home inventory and plenty of competition, who cut rates to get the deals.
Yet, he still manages to maintain his 2006 level of business due to some of the unique things he does to market himself—without spending a whole lot of cash.
Danny has some words of wisdom—“what’s happening in the market now, is out of your control. But, as long as properties are selling at any price—as long as properties are appraising, regardless of the value, who cares? Work with what you’ve got, and you will do more business because you will see the positive side—and not the negatives."
Karen: What are you currently doing to maintain your business?
Danny: We offer every product. On the one extreme, we have Reverse Mortgages; to interest-only, to fully amortized; to the other extreme, which is the Home Ownership Accelerator™ program. When people read something about new mortgage products or issues regarding the mortgage industry, we use our advertorials to explain exactly what it means to the general public, but in layman’s terms.
Karen: You have created advertorial to keep your name in the news. Would youplease share your formula on how you create them, with the subscribers? Read a previous article The Latest in Advertorial Marketing
Danny: It's basically a template where I can plug in the info for each one I create. Here's the outline:
