Are your leads and phone messages ending up as scraps of paper all over your desk?

Written By: Jeff Solomon (and co-authored by Doug Davis), Leads360.com

Jeff Solomon, 31, is the co-founder and CEO of Leads360, LLC. Leads360 is a software development firm in Los Angeles, and is the leading provider of enterprise lead management solutions to the mortgage industry.

As the mortgage industry faces increasing competition, having a Lead Management System in place is more important than ever for the long-term viability of your mortgage firm. With the growing number of options, it’s critical that you choose the software that is easy to use and has been proven to generate results.

Why Do I Need Lead Management Software?

LMS (for short) primary objective is automating the lead distribution; follow up, tracking and management process. According to Gartner research, more than 70% of leads are never acted on because they do not reach the right person at the right time. Mortgage company owners and managers using LMS can distribute leads to the appropriate loan officer faster and more accurately, which translates into quicker follow up and a higher rate of closings.

LMS also provides tools to track the lead process--both positive and negative—and provides percentages of how many leads are converted to closed loans. Ratios of 15% conversion rates or lower indicate that loan officers might need more sales training.

The Top 5 Lead Management Features To Consider

If LMS is starting to sound like a miracle, you can be sure that it is not. Although the software is designed to increase your efficiency and close more leads, just having any LMS isn’t going to change your business and make you millions overnight. What will make the difference is integrating the right LMS into your daily operations, management and company culture. When shopping for the right LMS for your company, there are 5 key features that will ensure you receive the highest possible return on your investment.

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