What do newspapers, doctors, nurses and free reports have in common? Guerrilla Marketing

I can't begin to thank you enough for your comments and over whelming support for LoanOfficerMagazine.com. In just 2 issues, we have engaged almost 1,000 subscribers. This E-zine is dedicated to loan officers, branch managers, company owners-the "feet on the street" originators-the ones who bring in the business.

In this issue, part two of Bob Williamson's article "How to Help Your Client Negotiate the Lowest Possible Price for the Home They Buy" creates a huge paradigm shift for loan officers. You can purchase the 12 page report by clicking here.

Speaking of paradigms, I have worked with Barry Habib, GMAC Mortgage, over the past few years. The number of phone calls and the amount of work that he is able to accomplish has always amazed me. In a special interview, "Time Management and Your Doctor's Office," he has agreed to share his unique strategy with you.

If you advertise in newspapers and magazines, Mike Martinez, First Financial Mortgage Consultants, will tell you, "How to Pick a Newspaper That Delivers Customers." Yes, it relates to the types of customers you want to do business with. One more thing-be sure to check out the Quick Tip Section!

After reading Williamson's article, I asked him to put together a FREE REPORT that loan officers can use in helping clients negotiate the best price. Not only did he provide a FREE REPORT, but he also developed a SAMPLE AD for you to use as well. Your investment is only $49.00. This is one of the best marketing pieces I have seen.

The "Quick Tip" article is intended to provide you with creative ideas designed to increase your business immediately. These ideas may not have enough content to devote a whole article to the topic-but can make you aware of simple marketing tools. This edition of "Quick Tip" covers the best days of the week to send your clients mail and the best days of the week to hold seminars.

Barry Habib is National Training Director for GMAC Mortgage and the creator of the Mortgage Market Guide. In this article, Barry shares his "origination philosophy" and how he is able to close an average of $100M in mortgages, year after year, conduct training sessions and still run his other business-The Mortgage Market Guide. I know that you have been closing your guts out with the refinance business, but take some time to think about Barry's suggestions and see if you can implement at least one or two of his ideas right now.

As a mortgage loan officer, the product that you sell is MONEY. I encourage you to check out the Mortgage Market Guide-where Barry shares with you all you need to know about the financial markets-so you can sell more money!

I received several emails asking if we were going to provide industry updates or articles on government issues. In one word: NO! There are plenty of mortgage industry publications that do a great job in providing the information to you. Here's the Catch-22: You definitely need to know the rules and licensing requirements. However, how can you practice them-if you can't get the business in the door in the first place? That's what "guerrilla sales and marketing" is all about-getting the business so you need so you can become better at what you do best. If you have not yet subscribed, I encourage you to do so. It's only $119.00 per year for 24 jammed-packed, e-mailed issues.

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I encourage your comments. If you have an idea for an article, I would love to hear from you. If you would like to write an article please email me your outline or article at deis4@aol.com.

Thanks and please let me hear from you!