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Millennials Arenít the Only Fish in the Mortgage Sea


Written By: Karen Deis, Publisher

Why is everyone obsessed with marketing to millennials?

Well, for one thing, they represent 34% of the home-buying market.

But that doesnít mean they can afford a buy a homeóat least not just yet!

While this may be a long-term pillar of your business, there are other niches that could bring in dough while you are waiting for the millennials to qualify to buy a home.

Right now, other niches that are booming are:

  • Single Women Homebuyers
  • New-Construction Buyers
  • Generation X
  • Hispanic Homebuyers

Single Women: The National Association of Realtors Survey of Home Buyers/Sellers says that in 2016, 17% of all home purchases were made by single women. Single men purchased less than half, or 8%.

The easy way to know who these single women are is to hold women-only home buyer seminars. They self-identify themselves by attending. Hereís an example of the title and an outline of what could be discussed.

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Written By: Karen Deis


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Karen Deis - Publisher