Faith Popcorn, one of my favorite authors, has written the book, Dictionary of the Future. (Check out www.amazon.com
for more information.) You probably are saying to yourself, "the only thing more boring than reading a dictionary is watching ice melt!" Ok, just bear with me for a few more minutes and I’ll make it worth your while!
To quote Faith, "If ever there was a need for a dictionary that anticipates the life to come, it is now. The Internet is not just the initiator of change, but also a distributor of it. (Important statement here.) Language is our most obvious and meaningful monitor of this change. It’s not just about the words but the ideas behind the words."
So what does that have to do with the mortgage business?
One of Faith’s innovative concepts is called "title choice." "Unexpected and descriptive titles are all the rage—from Director of Great People (Human Resource Director) to Director of Lasting Impressions (Marketing Director). Choosing a title is not a GIMMICK anymore—it’s a way to describe exactly what you do; inspire your performance and define your exact role to the reader or listener." Take a traditional title, "Computer Technician". Does "Network Zenmeister" sound better? What you are trying to do here is define EXACTLY what you do and how you would like people to perceive you. You can have more than one title too.
Now, here is where it is worth your while!
LoanOfficerMagazine.com is holding a contest for the BEST AND MOST UNIQUE TITLES describing what it is that you do. Not only do we hope to find some very creative and imaginative loan officers, the prizes are pretty cool, too! If you already have a great title, we would appreciate your submitting it to us. If you don’t already have a great title, here is your chance to just lock yourself in a room and come out only after you have a title that best describes what you do—or your niche market.
Here are a few examples of some existing mortgage titles to get your creative juices flowing:
Cash Flow Consultant (could mean refinance expert)
Loan Goddess
Mortgage Professor
Prizes include:
1st Place – FREE Registration Fee for the Turn On Your Million Dollar Brain III Workshop in Delray Beach, Florida from February 6-9, 2003. www.MortgageSpeakersBureau.com/delraybeach.htm. ($895.00 Value. Includes registration fee only. Does not include transportation or hotel accommodations.)
2nd Place – FREE on-line seminar of your choice from www.LoanOfficerSeminars.com. ($149.00 Value. Seminar must be chosen before July 1, 2003.)
3rd Place – FREE subscription for one year to www.LoanOfficerMagazine.com ($119.00 Value. Current subscribers receive an additional year free.)
CLICK HERE to submit your entry. The contest ends at midnight on January 2, 2003. You may enter as often as you like as long as your entry contains a different title each time. You do not have to be a subscriber to win. There are no cash values or substitutions of prizes or winners.
Have fun and good luck!
In this issue you will find:
"An Easy Corporate Referral" System That Is Guaranteed To Get You Business Regardless of Interest Rates" demonstrates a simple way to get corporate accounts to endorse you as their mortgage loan officer of choice.
"Take Me Off Your Calling List" by Dave Udy, President of 1st Money Mortgage shows you how to STOP other mortgage companies from calling your clients.
"Using a "Financial Life-Events TimeLine Chart to Predict Your Client’s Future Financial Needs" describes a database marketing strategy that shows you how to market financial services based upon the age of your client. This is a HUGE break through and another way to set up your database.
Just a reminder! If you pay for your subscription, you will receive a bunch of FREE stuff—14 months’ worth of articles—instead of one year; free audiotapes and CD’s by superstar originators.
Thanks and here’s wishing you a happy holiday!
Karen Deis,
Guerrilla Marketing Publisher.
P.S. Please feel free to pass on to a friend.
Written By: Karen Deis
