Written by Jim Enright – partner in LendersInsight.com, Active originator,
founder of INC 500 mortgage company,
two-time past president of North Carolina AMP, NC Broker of the Year, and past
NAMB Secretary and Board Member. Request your copy of “11 (More) Ways To Profit
(With Lenders Insight)” here.
Let’s jump in the Way Back Machine for a moment. Do you
remember when…
- Closing Docs were first emailed rather than couriered?
- Automated Underwriting first became available?
- Credit reports were auto populated on the 1003?
- Instant Messaging began?
- Email first came into use?
- Websites for LOs became popular?
- Voice Mail first came out?
- The fax machine was new?
- The computer replaced the typewriter?
In fact, IBM predicted that the market for computers was
practically ZERO!
With each of these advances, there was a “lag time” of
months, even years from when people first saw the idea and accepted, rejected,
or implemented it. They have said,
“I’ve got to do this now!”
“I’ll give it a year or so to see if it will catch on,”
“Who would want to do that?”
Change
is not easy. Change happens when you
realize that you keep doing the same things over and over again—and then
finally realizing that your strategies and ideas are not working.
With change and any new solution, the challenge is
integrating it into your daily activities.
Think about the idea of a Virtual Mortgage Meeting as your
unique selling proposition. You are the
stage director! Your camera is the
video and the 1003, loan comparisons, credit report and automated underwriting
are your props.
While you may think it’s a little too theatrical for you,
reflect on how you will be different than your competition and your compelling
need to change the way you are doing things. Consider a “High Touch-High Tech”
experience that will have a huge impact on your prospect or client during and
after the loan process.
Here are 10 ways you can use
online video conferencing at the Pre-Application stage, during the application,
and follow-ups after closing.
Easy Use #1 - If
your first contact is an incoming phone call, differentiate yourself from
everyone else by saying,
Written By: Jim Enright
