The Basics of Radio Interviews
By: Bryan Farrish (Bryan is with Radio Promotions in Sherman Oaks, California. Radio Promotions is a radio-only publicity firm that specializes in getting you on the radio. You may contact Bryan at 818-905-8038 ext 55 or interviews@radio-media.com)
If you consider yourself a good speaker or you are a professional who has a strong viewpoint on a particular topic, (like first-time homebuyers, credit challenges, ethnic niche), you should consider interviewing with your local radio. Radio allows you to communicate your viewpoint and generate sales leads for your business. While you may not have the time or financial resources to focus on advertising in the big three: TV, newspapers and radio, you can focus only on RADIO INTERVIEWS and do it very effectively. Here are the reasons why:
 Written By: Bryan Farrish
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