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subscription to www.LoanOfficerMagazine.com. If you like what you read--let us
know. If you have any comments about any of the articles--let us know. This e-zine is designed
exclusively for loan officers who use energy and imagination--instead of
money--to increase their business!
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A Life of Winning" by Dare2BU Records.
Post Card Marketing
How Spiders Work On The Internet
Business Card Marketing
Here's what's in this issue....
Business Cards & Post Cards! This is guerrilla marketing at it's finest.
However, you need to develop a long-term plan and use these inexpensive
marketing tools on a consistent basis. No, I don't mean just having a supply
on hand and distributing them to clients who walk in your door. "What?" you
might be saying -- "A long term marketing plan for business cards? Are you
crazy?"
This issue features 33 things you can do with a business card. Business cards
fall into different categories as well. They can be a unique size; they can be
informative; or the method of distribution can be part of your
marketing plan. What I am suggesting here is that you first decide EXACTLY
WHAT you want your business card to do and where you want it to end up-and then
create the business card. Not the other way around.
Some companies insist that you use only the company issued business card.
That's ok. However, you can personalize it by adding unique information to the
back of the card. Or you can come up with a unique distribution method.
Business cards and the creative use of them--can pay huge dividends and end up in
places you never would have imagined.
Using a creative title on your business card can differentiate you (from other
"mortgage consultants") as well. If you use a creative "title" on your
business card, I would love to hear about it. Please email me through the
website at www.loanofficermagazine.com
David Reed's article about bugs, I mean Spiders, is not to be missed! Just like "traditional"
marketing methods--you could be the best and most educated loan officer on this
planet--but if no one knows about you, you will go broke because people will
never know who you are and why they should do business with you. David's
article shows you how to take that important first step on how to be found on
the Internet and how to rise to the top of the Spider Food Chain.
David knows what he is talking about too! As the Internet Marketing Director for
South Trust Mortgage, David originates over $60M annually using the web as his primary
lead generation source.
Post card marketing is one of my favorite guerrilla marketing techniques. They
are easy to create. You can design your own, and there are also plenty of post
card companies with a variety of "standard messages" you can use. The post
card is cheaper (postage) to send in the mail. And, you get 3 for 1
readership--that is, everyone who touches the post card, reads it. For
instance, if you send the post card to a real estate office, everyone has the
opportunity to read the message--from the person handling the mail to the end
recipient. The post card actually forces you to write a short, concise
message. You can print your own on your computer or copy machine or have literally thousands
of them printed for several hundred bucks.
"Those who are funny--make money." In this issue, we will cover a post card
marketing campaign that is extremely clever, funny - and effective! With a
little imagination, you can develop an effective post card campaign as well.
Don't take business cards and post cards for granted. They are excellent
guerrilla tactics that can give you valuable exposure for very little money.
Oh, one more thing! Part II of Bob Williamson's Article: The Difference
Between Hype and Performance--How to Help Your Client Negotiate the Lowest
Possible Price for the Home They Buy,", will be published in the October 1, 2002
issue. You will learn how to completely outmaneuver your competition for the
purchase market business by focusing on showing your home buying client how to
save thousands of dollars on the "sales price" of the home--instead of focusing
on loan programs and interest rates. Bob's article is not to be missed!
If you want to comment on any of the articles, we would love to hear from you.
If you would like to write an article about the marketing and sales techniques
that you use, please email me with your idea and outline.
Regards, Karen Deis
Copyright:LoanOfficerMagazine-Deis 2002
Written By: Karen Deis
