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According to the latest statistics, the divorce rate in the United States is 43%! Breaking down the numbers, that means that for every 10 people married, four of them will be getting a divorce within the first seven years of wedded bliss. Hey, there is even a magazine called Divorce Today. And this niche market is NOT interest rate sensitive—couples get divorced regardless of the interest rates.
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Many times couples that are having problems within the marriage feel that one of the ways to "save" their troubled relationship is to buy a house together. As a loan officer, you know who these people are. They come in to see you and by the time they have left your office, you felt like a marriage counselor, right?
Armed with this information, marketing to divorce attorneys is a HUGE niche market for you to develop. Here’s how you can easily target "divorce attorneys" and the marketing letter you can use to establish yourself as an expert in helping couples "untie the knot". The added benefit is that not only will you get one mortgage deal—you are likely to get two deals—especially if the other spouse will be using their equity to buy another home.
Written By: Karen Deis
