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Website of the Month: Niche Marketing to First Time Homebuyers!
Written By: Karen Deis
The featured website this month was created by a bank—but it’s not the stuffy old legal jargon—or corporate image stuff—that you usually see with commercial bankers’ websites.
It’s funny. It hits all the hot buttons.
There are 4 short videos with “renter” horror stories.
A blog where renters can “vent”.
It has a tax credit “count down” calendar and a Rent vs. Buy Calculator.
Its easy to use and has the right mix of applications and toolbars that appeal to Gen X and Gen Y homebuyers.
…and the URL is:
 Written By: Karen Deis
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