"If [you] can make a better mousetrap than your neighbor, the world will make a beaten path to your door." Ralph Waldo Emerson
In Part I of this series (which focused on the potential homebuyer market) we learned that most lenders realize they must offer consumers some kind of Unique Selling Proposition [USP] in order to distinguish themselves from the competition. Unfortunately, too many of us get hung up on the hype (how we market ourselves; the message) and pay little attention to our actual performance (the actual value of the service we offer our clients.)
Written By: Bob Williamson
