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15 Tag Lines to Steal & Adapt


Written By: Karen Deis, Publisher

I pay attention to tag lines! After the name of the company or the loan originator, a tag line is a phrase that “fills in the blanks” when it comes to providing a little more insight to what you do or what you have to offer your clients.

Here are just a few that I’m sure you’ll recognize:

Tag Line of the Company.... Company Name........
Just do it! Nike
The art of performance Jaguar
Reach out and touch someone AT&T
Fly the friendly skies United Airlines
Don't leave home without it American Express
Absolutely, positively overnight FedEx
We bring good things to life GE
Snap, Crackle, Pop Kellogg's Rice Krispies
The happiest place on Earth Disneyland
We love to see you smile McDonalds
The King of Beers Budweiser
The best part of wakin' up Folgers
We'll leave the light on for you Motel 6

Over the years, I’ve collected some mortgage company tag lines that I’d like to share with you, and maybe you can even adopt one of them for your own business! For the sake of privacy, I’m not going to disclose the company name—just the tag lines.

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Written By: Karen Deis


Karen Deis

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Karen Deis - Publisher