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Articles In This Issue...
  How to Hold a New Construction Seminar

So the refinance business is going away. You have a ton of clients who are pre-approved, but because of the lack of listing inventory, they are not able to find a home to buy. And, "Start calling on real estate agents" has again become the “new” marketing strategy. However, there is another, lucrative niche to consider – new construction lending. Read how to get your foot in the door with builders and real estate agents by offering this unique seminar.

- By Karen Deis

What Needs to Be Included in Your Social Media Profile Pages

Written By: Denise Lones CSP, M.I.R.M., CDEI - The founding partner of The Lones Group, Denise Lones brings over two decades of experience in the real estate industry.

Here are some ideas for claiming and enhancing your online profiles. The suggestions below do not cost you anything implement other than time. You will need to set up an account (or claim your account), but otherwise you should not have to pay a dime to edit these profiles.

For All of Your Profiles

  • Make sure you are using a professional, current photo and make sure it clearly portrays your personality. A great photo can make all the difference in encouraging a potential client to contact you. Use the same photo for all your profiles.
  • Make sure your educational credentials are up to date. If you have lots of letters after your name, explain why those letters are a benefit to the client.
  • Make sure you clearly communicate how you are different and better than the competition.
  • Make sure your contact information is both complete and consistent. Format your phone number and address the same way everywhere. In other words, if you use Ste. and not Suite, use it the same way everywhere. Consistency matters.
  • You can use the same bio on all your profiles, and we encourage you to do so.
  • Create links between all your social media profiles. That includes Facebook, Twitter, Yelp, and LinkedIn. This way it's easy for the visitor to find you in more places.
  • Add all the areas in which you sell real estate; name them and claim them!

When creating your online profiles, take time to think about how you want to be portrayed online. You only have a few seconds to make a strong first impression, so it is essential you have the basics covered. You need to be online because people expect to find you there as a real estate agent. If potential clients try to find you online or to check you out and they can't find you there, then that says to them you aren't taking your business marketing seriously. If you aren't taking your own marketing seriously, then why should that potential client think that you will do any better for them?


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  Keep in Touch with Past Clients with Articles Ghost-Written for You

Here are four articles to send to past clients, family, friends and even prospects you are working with right now. Email, use as a blog or print and send snail mail. Try for an easy way to email hundreds of articles like this on a regular basis.

  • What Can You Do to Make Your Home Appraise Higher?
  • What About Those Energy Audits?
  • Preventing Break-In’s: How to Keep Your Home Safe from Thieves
  • Selling Your Home? The Bathroom Is One of the Most Important Rooms
- By Karen Deis
Articles In Previous Issue...
    Millennials Aren’t the Only Fish in the Mortgage Sea
    CFPB Finalizes Updates to "Know Before You Owe" Mortgage Disclosure
    Realtor® Articles/Newsletter - July/August 2017