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Articles In This Issue...
  Are you taking advantage of all the marketing avenues available to you?

Social media. (Facebook. LinkedIn. Instagram.) Internet. Websites. Blogs. Email marketing. Snail mail. Post cards. I could go on and on. Have you ever thought of using ALL of those platforms to market one piece of content? Why would you do that? Because each one of those platforms has different people who follow you. Read 9 ways to market the same content.

- By Karen Deis
 
 

How to Stand Out as a Mortgage Expert on Social Media: Do’s & Don’ts



Written By: Tammy Butler, Master CMB, Publisher of MortgageCurrentcy.com.


If more loan officers worked to position themselves as mortgage experts on social media, I probably wouldn’t receive so many messages like this: “Hey Tammy, you’re in the mortgage industry. Do you know anyone we should go to? We’re thinking about buying a home.”

I’m glad I can help my friends connect with responsible lenders, but it also makes me wonder why someone in their network wasn’t already considered a suitable candidate. After all, many of these prospective homebuyers have many more connections than I do, yet no one else has earned their eyes or their business as a mortgage expert.

Mortgage originators have an average age of “over 50,” and this may be part of the issue – we simply didn’t grow up in a world with social media, so positioning ourselves as mortgage experts doesn’t come naturally.

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Keller Mortgage vs. the Rest of the World

Real estate companies or builders owning their own mortgage companies is not new. So what’s the difference between them and Keller Mortgage? Read my comments and how to change your marketing now!

- By Karen Deis
 
Articles In Previous Issue...
    Have Your Pre-Approved Buyers Switched to Another Lender After Making an Offer?
    NAR Report – Home Buyers and Sellers Report – 2017
    Realtor® Articles/Newsletter - April/May