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Articles In This Issue...
  Are you taking advantage of all the marketing avenues available to you?

Social media. (Facebook. LinkedIn. Instagram.) Internet. Websites. Blogs. Email marketing. Snail mail. Post cards. I could go on and on. Have you ever thought of using ALL of those platforms to market one piece of content? Why would you do that? Because each one of those platforms has different people who follow you. Read 9 ways to market the same content.

- By Karen Deis
Not Getting Followers to Comment on Your Social Media Posts?

Not Getting Followers to Comment on Your Social Media Posts? Read this article by Tammy Butler with the do’s and don’ts.

- By Tammy Butler


My Thoughts about Real Estate Companies Who Own Mortgage Companies: Keller Mortgage

Real estate companies or builders owning their own mortgage companies is not new. 

So what’s the difference between them and Keller Mortgage? 

Gary Keller has thrown down the gauntlet, declaring that they will no longer be the “tail wagging the dog” (meaning rely on other mortgage companies). He has also stated that not only are consumers getting screwed by other mortgage companies, but Keller Mortgage is offering a no-closing-cost mortgage with $1000 credit from the KW title company that they own. (What we don’t know for sure yet is, if the “seller” of the property needs a mortgage to buy another one, whether the listing agreement states that THEY have to pre-qual with them too.) 

So far, neither of those things are new. Increasing the rate to cover the closing costs. Discounts from the title company (assuming they are self-insuring clear title or kicking up the fees and then reducing them). 

What’s new is the requirement that on every listing and on every buyer agency agreement, the customer has to pre-qual with Keller Mortgage FIRST! 

I recently saw a copy of an MLS listing by a Keller Williams agent with the wording…quote…

"Special Financing ‒ No Closing Costs and $1000 credit towards title company fees, using Keller Mortgage" 

I also saw a copy of a buyer agency agreement requiring the buyer to apply for a mortgage with Keller Mortgage. It’s been added as an additional condition (of doing business with the KW agent) and the buyer must sign the agreement. 

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Articles In Previous Issue...
    Have Your Pre-Approved Buyers Switched to Another Lender After Making an Offer?
    NAR Report – Home Buyers and Sellers Report – 2017
    Realtor® Articles/Newsletter - April/May