Written By: Karen Deis

Personally, I am an infomercial junkie - one of the millions of people who buy stuff off late night TV. I'm very selective about what I buy but the whole concept on how infomercials are created has intrigued me for years. After much research, interviews with TV writers and Matt Goldreich, President of National Media Connection (www.NationalMediaConnection.com) who produces infomercials for the mortgage industry, we hope to deconstruct the process for you.

Way back when, infomercials had gotten a bad rap - because of some of the sleazy products and services that were offered. However, the concept on how they are structured and how they generate thousands of telephone calls has withstood the test of time. After all, they still wouldn't be doing them if they didn't work.

Before you continue reading, let's get right to the bottom line - how much will it cost!

However, before we do that, please take a few minutes to write down what you are spending now for marketing and advertising. Let's assume that you pay $500 per month for a monthly ad in the local real estate magazine; you buy leads for $1,000 per month or pay $1,000 for radio ads. It is likely that for $1,500 you could run a series of infomercials that could bring in more leads than you ever thought possible.

Here are the mistakes people make: