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Articles In This Issue...
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What's the one emotion that people look for when dealing with you?
Harry Beckwith (best-selling author of What Client's Love) has extensively interviewed clients of "personal services" firms like mortgage loan officers, insurance agents and financial planners. You might assume that you know the answer. But then again, maybe not... - By Harry Beckwith
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So you want to do an infomercial?
Infomercials can put you on the map and in the big leagues at a cost that's lower than you might think. Read about how you can create an infomercial; what to say, how to do your research and the mistakes you could make. If done right, you could become the most well-known (and busiest) loan officer in your little corner of the world for less than the cost of buying leads! - By Karen Deis
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Mortgage Marketing MinderTM - February 2006: Realtor Newsletter
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Written By: Karen Deis
It's time again to send out a RealtorŪ (and builder) newsletter.
This newsletter covers:
Marketing to 1st Time Homebuyers - This segment represents 40% of all home purchases and tells real estate agents and builders why they should work with you (the loan originator) to create a consistent marketing campaign to apartment complexes. While the website to obtain apartment addresses is www.ApartmentToolKit.com, it is NOT disclosed in the newsletter, it encourages them to contact and work with you and develop a marketing plan to consistently attract leads and close more loans.
Audio Listings - The latest concept for real estate agent's websites. In fact, I encourage you to read this article too and see how you can include payment information in the audio postings.
Remodeling's Payoff - While this is great information for real estate agents and re-modelers to share with clients, this could also be a great article in and of itself to give to your clients who are looking to update and upgrade their homes.
The RealtorŪ/Builder Newsletter is free to subscribers and you can download, add your picture, company name, address, phone, fax and email address. Just print on your personal copier or copy machine. Or you can email to your favorite printer if you plan to distribute thousands of them. This newsletter provides the most up-to-date information to help them increase their business and hopefully give you more business.
Get The Full Story
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