One loan officer shares a foolproof way to identify and target successful real estate agents!

Add a personal note, picture, contact info. The content is timely with tips on how to improve their financial lives.

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Written By: Cindy Douglas, Database Diva, coaches loan officers and mortgage companies on how to effectively use their database as a lead-generation tool. Email her at CindyD@CindyDouglas.com.

Contrary to what the marketing gurus tell you, you don’t HAVE to do business with everybody. Having a database gives you the ability to determine whom you want to do business with because not every client is created equal.

The whole goal of working with FSBO sellers is to get them to do their loan with you when their home sells and they need to buy another one. Dana Mundy has a unique way of getting sellers to call her after they receive her kit.

Yeah, it's going to happen (if it hasn't already). Read the 10 steps on how to go about resolving complaints and still keep your customer or real estate agent happy and still doing business with you.

When the market sucks, make sure that the majority of your time is spent on activities and projects that may you money. One of the best ways is to eliminate time-wasters. Read the seven time-wasters and we bet you that you do at least 3 of them!