
The Quarterly Realtor® Newsletter contains the following articles:
- Understand Why More Loans Are Being Denied in 2010
(Available for everyone to read)
- Overcome Your Fear of Niche Marketing
- The Awesome Listing Book
File Type: Microsoft Word Document
Reference Article: August/September 2010 - Realtor® Newsletter - Issue 193
Download File: [Click here to download - SUBSCRIBERS ONLY]
The Quarterly Realtor® Newsletter contains the following articles:
- How to Write More Contracts Using Facebook;
- Protect Your Clients From the Latest Loan Modification Scams
- How to Sell Your Listings Using Stories (StorySelling)!
- Your Personal Message
File Type: Microsoft Word Document
Reference Article: June/July 2010 - Realtor® Newsletter - Issue 189
Download File: [Click here to download - SUBSCRIBERS ONLY]
The Quarterly Realtor® Newsletter contains the following articles:
- New Rule Makes for Bumpy Ride to the Closing Table
- What Nobody Teaches You About Writing Ads
- Short Sales: 8 Top Questions to Ask a Listing Agent
- Why Working Less Hours Increases Your Income
- Your Personal Info.
File Type: Microsoft Word Document
Reference Article: Apr/May 2010 - Realtor® Newsletter - Issue 185
Download File: [Click here to download - SUBSCRIBERS ONLY]
The Quarterly Realtor® Newsletter contains the following articles:
- 3 Dominating Themes You Need to Know About if You Plan to Make a Career in Real Estate
- Adapt Your Real Estate Practice to Accommodate the New Disclosure Rules
- What You Need to Know About Repeat Buyers - NAR 2009 Survey Results
- Your Personal Message
File Type: Microsoft Word Document
Reference Article: Feb/March 2010 - Realtor® Newsletter - Issue 182
Download File: [Click here to download - SUBSCRIBERS ONLY]
The Quarterly Realtor® Newsletter contains the following articles:
- NAR Reports Stats About First-Time Home Buyers
- Does Your Blog Help or Hurt Your Business?
- Is Clutter Making You Crazy?
- Your Personal Message
File Type: Microsoft Word Document
Reference Article: Jan/Feb 2010 - Realtor® Newsletter - Issue 179
Download File: [Click here to download - SUBSCRIBERS ONLY]
The Quarterly Realtor® Newsletter contains the following articles:
- Know Where You’ve Been—Know Where You’re Going – 13 Question Pre-Business Planning Form For Realtors®
- 8 Ways to Use Testimonials as a Marketing Tool – You may even want to use some of these suggestions yourself!
- Homebuyer Tax Credit – Extended, Expanded & Enhanced – While most of the provisions from the old bill remain the same, the newest enhancements are outlined.
- Your Own Personal Holiday Message
File Type: Microsoft Word Document
Reference Article: Nov/Dec 2009 - Realtor® Newsletter - Issue 175
Download File: [Click here to download - SUBSCRIBERS ONLY]
The Quarterly Realtor® Newsletter contains the following articles:
- 9 Things That I Learned to be Successful in This New Real Estate Market
- Sell an REO By October 30, 2009—Get Home Steps™ Promo For Your Buyers!
- What Makes A Good Blog?
- Space for your personal article or comments
File Type: Microsoft Word Document
Reference Article: October 2009 - Realtor® Newsletter - Issue 171
Download File: [Click here to download - SUBSCRIBERS ONLY]
The Quarterly Realtor® Newsletter contains the following articles:
- Mortgage Disclosure Improvement Act and What It Means to You
- Why Consistency Beats Creativity
- Who Was Your Favorite Teacher?
- Space to write your own personal message
File Type: Microsoft Word Document
Reference Article: August 2009 - Realtor® Newsletter - Issue 168
Download File: [Click here to download - SUBSCRIBERS ONLY]
The Quarterly Realtor® Newsletter contains the following articles:
- The New Reality of Working with First-Time Homebuyers
- Market Condition Addendum: Now Required on Every Appraisal & What it Means to You!
- Open House Quick Tip
- Business On the Go: Mobile Tools
File Type: Microsoft Word Document
Reference Article: June 2009 - Realtor® Newsletter - Issue 164
Download File: [Click here to download - SUBSCRIBERS ONLY]
The Quarterly Realtor® Newsletter contains the following articles:
- Rules When A Client Buys a Home Without Selling Current One.
- Networking for People Who Hate to Network.
- Make Every Marketing Dollar Count.
File Type: Microsoft Word Document
Reference Article: April 2009 - Realtor® Newsletter - Issue 160
Download File: [Click here to download - SUBSCRIBERS ONLY]
The Quarterly Realtor® Newsletter contains the following articles:
- What You Need to Know About First Time Homebuyers: 2008 NAR Survey Results (FTHB Marketing Ideas)
- "Seller" Reverse Contract Strategies (Sellers make offer to buyers)
- How to Use Temporary Buydowns to Sell More Homes (Buydown examples and marketing strategies)
- When "Details" Become the Devil! (Don't overwhelm clients with data)
File Type: Microsoft Word Document
Reference Article: February 2009 - Realtor® Newsletter - Issue 156
Download File: [Click here to download - SUBSCRIBERS ONLY]
The Quarterly Realtor® Newsletter contains the following articles:
Are You BlackBuried?
9 Ways to Be Remarkable in Your Little Corner of the Real Estate World!
Websites You Can't Live Without
File Type: Microsoft Word Document
Reference Article: November 2008 - Realtor® Newsletter - Issue 150
Download File: [Click here to download - SUBSCRIBERS ONLY]
The Quarterly Realtor® Newsletter contains the following articles:
How a Foreclosure, a Deed-in-Lieu of Foreclosure or a Short-Sale Affect Your Clients for Years to Come! By: Linda Ferrari, President, Credit Resource Corp. Explanation of the differences so real estate agents can explain to sellers when listing a home where owners are having trouble making their mortgage payments.
Doing Business with Generation "Why" (Y). It's not business as usual when working with twenty-something buyers. What agents need to do to update their marketing and get more leads.
How the Big Companies Cope with the Rising Cost of Fuel! Since fuel is a big chunk of money spent by agents right now, read 5 tips on how big companies, like Fed Ex, save big dollars on gasoline!
File Type: Microsoft Word Document
Reference Article: July 2008 - Realtor® Newsletter - Issue 144
Download File: [Click here to download - SUBSCRIBERS ONLY]
The Quarterly Realtor® Newsletter contains the following articles:
Delete the Words “Past Clients” From Your Mind – The words “past clients” means they no longer do business with you. Read the 7 different types of clients and which ones make you the most money.
Four Tax-Saving Tips for 2008 For Professional Real Estate Practices – Four simple ways your agents can save money on their income taxes for 2008.
Recession-Proof Your Practice by Working with Investors – How to find real estate investors who buy property in good times and in bad. Now is the time to cultivate that niche.
File Type: Microsoft Word Document
Reference Article: April 2008 - Realtor® Newsletter - Issue 137
Download File: [Click here to download - SUBSCRIBERS ONLY]
The Quarterly Realtor® Newsletter contains the following articles:
- Five Reasons Why Houses Beat Stocks.
(Info THEY can pass on to their clients.)
- Don't Let a Deal Fall Apart Because of Incentives!
(Example of how seller incentives affect loan amounts.)
- How Auto-Responders Increase Business.
(Easy and cost-effective way to stay in touch with prospects and clients.)
File Type: Microsoft Word Document
Reference Article: February 2008 - Realtor® Newsletter - Issue 132
Download File: [Click here to download - SUBSCRIBERS ONLY]
The quarterly Realtor® Newsletter is ready for you to download and add your personal message to. It contains 3 articles to help your agents get more business (in addition to adding your own personal message). Some loan officers have emailed the articles instead of snail mail, sending out one article every two weeks. Here's what you fill find in this issue, plus instructions on how to print.
Make Every Picture Count! - Tips on how to take more effective listing pictures for both websites and brochures.
Looking for a Personalized Closing Gift? - An inexpensive and personalized alternative to the gift basket.
Top 5 Reasons Why Baby Boomers Need You More Than Ever. - What agents (and you) need to know about when working with this niche market.
File Type: Microsoft Word Document
Reference Article: November 2007 - Realtor® Newsletter - Issue 126
Download File: [Click here to download - SUBSCRIBERS ONLY]
Realtor® Newsletter:
Keep in touch with agents you know with tips on how they can increase their business. Get your foot in the door with agents you have "targeted" to do business. Use the content of the newsletter as the basis of a sales meeting. Send an article a week via email. Be creative on how you deliver the content. Articles in this newsletter are:
- Real Estate Survivor - The Reality Show!
- Magic Selling Questions
- Marketing with Classified Ads
- Space to Add Your Personal Message
File Type: Microsoft Word Document
Reference Article: August 2007 - Realtor® Newsletter - Issue 120
Download File: [Click here to download - SUBSCRIBERS ONLY]
This article contains a Realtor® newsletter with the following articles:
- Do You Have Password Amnesia?
- Is Your Business Card Guilty of These Mistakes? Take the Quiz!
- Fear of Trigger Leads - The NAR Position.
File Type: Microsoft Word Document
Reference Article: May 2007 - Realtor® Newsletter - Issue 115
Download File: [Click here to download - SUBSCRIBERS ONLY]
This article contains a Realtor® newsletter with the following articles:
- The Secret of the Crumpled Letter.
- The Principles of Real Estate's Law of Attraction.
- How to Grow Your Real Estate Business in Slower Times.
File Type: Microsoft Word Document
Reference Article: November 2006 Mortgage Marketing MinderTM - Realtor® Newsletter - Issue 103
Download File: [Click here to download - SUBSCRIBERS ONLY]
Realtor® Newsletter:
This article contains a Realtor® newsletter with the following articles:
- Real estate trends for the next 12 months.
- Selling homes with a little help from a saint.
- Quick guide to creating the perfect business space in your home.
File Type: Microsoft Word Document
Reference Article: May 2006 Mortgage Marketing MinderTM - Realtor® Newsletter - Issue 90
Download File: [Click here to download - SUBSCRIBERS ONLY]
Realtor® & Builder Newsletter:
This article contains a Realtor®/Builder newsletter with the following articles:
- Remodeling Payoffs.
- Why Market to 1st Time Homebuyers.
- Attract More Listings...By Adding Audio to Your Website!
File Type: Microsoft Word Document
Reference Article: February 2006 Mortgage Marketing MinderTM - Realtor® Newsletter - Issue 85
Download File: [Click here to download - SUBSCRIBERS ONLY]
Realtor® Newsletter:
This article contains a Realtor® newsletter with the following articles:
- "Latest Fashion Trend - Wearing Your Listings."
- "...Speaking of Signs!."
- "Are Your Sales & Marketing Efforts Female-Friendly?"
- "REAL Bumper Stickers."
File Type: Microsoft Word Document
Reference Article: August 2005 Mortgage Marketing MinderTM - Realtor® Newsletter - Issue 72
Download File: [Click here to download - SUBSCRIBERS ONLY]
Realtor® Newsletter:
This article contains a Realtor® newsletter with the following articles:
- "How to Build a Niche."
- "Are Your Leads Dying on the Line."
- "A Different Type of Closing Gift."
- "Working Expired Listings."
File Type: Microsoft Word Document
Reference Article: May 2005 Mortgage Marketing MinderTM - Realtor® Newsletter - Issue 66
Download File: [Click here to download - SUBSCRIBERS ONLY]
Realtor® Newsletter:
This newsletter contains the following articles:
- "A Different Type of Closing Gift."
- "Are Your Leads Dying on the Line?"
- "How to Build a Niche."
- "Working Expired Leads."
File Type: Microsoft Word Document
Reference Article:
RealtorTMNewsletter: Free to all Subscribers - Issue 64
Download File: [Click here to download - SUBSCRIBERS ONLY]
Realtor® Newsletter:
This newsletter contains the following articles:
- "An Urban Legend: The Patron Saint of Home Selling"
- "10 Tips on How to Target High-End Real Estate Clients"
- "What Consumers Want from a Website"
File Type: Microsoft Word Document
Reference Article:
Realtorˊ Newsletter: Free to all Subscribers - Issue 59
Download File: [Click here to download - SUBSCRIBERS ONLY]
Realtor® Newsletter:
This newsletter contains the following related articles:
- "Stage Your Listings to Sell Quickly"
- "Pick Their Brain"
- "Don't Sign that Car Lease
File Type: Microsoft Word Document
Reference Article:
Mortgage Marketing MinderTM - August 2004 - Issue 48
Download File: [Click here to download - SUBSCRIBERS ONLY]
Realtor® Newsletter - "Realtor® News You Can Use":
This newsletter contains the following articles:
- "Shopping for a Home at the Mall - A New Twist!"
- "Using the Internet's Front Door, Side Door & Back Door"
- "Value of Housing Characteristics"
File Type: Microsoft Word Document
Reference Article:
Realtor® Newsletter: Free to all Subscribers - Issue 42
Download File: [Click here to download - SUBSCRIBERS ONLY]
Realtor®/Builder Newsletter:
This newsletter includes articles pertaining to:
- Baby-Boomers home buying wish list.
- Effectively handle your customer's objections.
- Secrets from auto dealers and how you can sell more homes using some of their techniques.
File Type: Microsoft Word Document
Reference Article:
Where to Find Great Content for Your Newsletters - Issue 31
Download File: [Click here to download - SUBSCRIBERS ONLY]
Free Report (both English & Spanish Version) - "The Mistakes That Renters Make in Purchasing a Home":
This report reveals to your clients why they need to be pre-approved for their mortgage ahead of time; where they can easily get money for the down payment; what to do if they have credit problems, etc.
File Type: Microsoft Word Document
Reference Article:
Killer Advertising (That Really Works) to Attract Renters - Issue 46
Download File: [Click here to download - SUBSCRIBERS ONLY]
Download File: [Click here to download - SUBSCRIBERS ONLY]
Free Report: "Top 10 Mistakes When Buying a Home":
This report is perfect to send to those people who have made inquiries with you, but have yet to purchase a home.
File Type: Microsoft Word Document
Reference Article:
The Secrets of "Free Report" Marketing - Issue 25
Download File: [Click here to download - SUBSCRIBERS ONLY]
Newspaper Advertorial -
"Til Debts Do Us Part - Marketing to Divorcing Couples":
Why not penetrate a niche market that is bigger than low credit scoring clients, or lists of recent bankruptcies, combined? Danny Poulos shares one of his most effective advertorials he has ever created. Not only does it generate hundreds of leads, it also quotes prominent divorce attorneys in the area.
File Type: Microsoft Word Document
Reference Article:
Til Debts Do Us Part: Marketing to Divorcing Couples - Issue 44
Download File: [Click here to download - SUBSCRIBERS ONLY]
Second OpinionTM Ad - "You Are Entitled to a Second OpinionTM - Even If You Have Already Been Approved For Your Mortgage.":
This article illustrates how a very unique, consumer-direct marketing strategy, can generate more leads than you ever thought possible! It's called Second OpinionTM and the strategy behind the system is that regardless if a prospect has been approved for a mortgage by another lender, that you would like the chance to review the deal and give them a "second opinion".
File Type: Microsoft Word Document
Reference Article:
Is "Second Place" Really the "First Loser"? - Issue 40
Download File: [Click here to download - SUBSCRIBERS ONLY]
Newspaper Advertorial - "Secrets of Credit Scoring Revealed":
Danny Poulos shares one of his best advertorials with our paid subscribers. He places his advertorials in the newspaper, as they are always looking for great content and will generally publish your "ad" for free as long as it's worthwhile information.
File Type: Microsoft Word Document
Reference Article:
The Power of the Advertorial - Issue 38
Download File: [Click here to download - SUBSCRIBERS ONLY]
Client Flyer:
Regardless of which side of the new construction seesaw your market is in, here's a client flyer called 7 Steps for Buying Your New Construction Home. This flyer explains:
- Why work with an agent who specializes in new construction.
- How to review contract details and spec sheets before you sign.
- Should you get a home inspection?
- Don't agree to use the builder's lender.
- Why you need to get references before you build.
- What's different about new construction appraisals?
- Why you need to check out the local government's plans.
File Type: Microsoft Word Document
Reference Article:
Client Flyer: 7 Steps to Buying New Construction - Issue 108
Download File: [Click here to download - SUBSCRIBERS ONLY]
Cost vs. Value of Home Improvement Projects - Flyer:
This flyer contains the latest comparisons of 25 of the most common home improvement projects - the estimated costs versus the value it could add to the house at the time it is sold.
While this has been designed primarily for clients, we suggest that you send to real estate agents, home improvement contractors, builders, insurance agents and all your family and friends. It's a great way to stay in touch and provide useful information.
File Type: Microsoft Word
Reference Article:
Cost versus Value of Home Improvement Projects
Download File: [Click here to download - SUBSCRIBERS ONLY]
ARM Refi Solicitation Postcard:
This article contains two sample postcards to solicit refinances from people who have an adjustable rate mortgage. These people fall into 2 categories; those who have closed a loan with you, and those who have an ARM, but didn't close the loan with you.
File Type: Adobe Acrobat
Reference Article:
Mortgage Marketing MinderTM: ARM Refi Solicitation Postcard - Issue 77
Download File: Purchased Leads Postcard[Click here to download - SUBSCRIBERS ONLY]
Download File: Past Clients[Click here to download - SUBSCRIBERS ONLY]
The Family Checklist:
My guess is - most people are like me. When I went out of town and asked a friend to check my house periodically, I verbally told them what to look for, and the same held true with babysitters.. I wrote down important information - but each time, had to gather information from different address books; remember to explain the "house" rules, and what to do with the pets. Now, send your clients a form to fill out that will save all the above hassles.
File Type: Microsoft Word Document
Reference Article:
Mortgage Marketing MinderTM: The Family Checklist - Issue 62
Download File: [Click here to download - SUBSCRIBERS ONLY]
Notice of Solicitations Letter:
This letter can be sent out to explain the Credit Bureau Opt-Out Form listed above.
File Type: Microsoft Word Document
Reference Article:
Keep Your Clients Safe From Your Competitors - Issue 61
Download File: [Click here to download - SUBSCRIBERS ONLY]
Homeowner's Maintenance Checklist:
The checklist is a versatile marketing piece because you can send out to your past clients on 6-month closing anniversary; and work with real estate agents to co-brand the piece...
File Type: Microsoft Word Document
Reference Article:
Mortgage Marketing MinderTM - September 2004 - Issue 49
Download File: [Click here to download - SUBSCRIBERS ONLY]
Download File: [Click here to download - SUBSCRIBERS ONLY]
Sample Letter for Real Estate Training seminars:
"Have you ever felt that you just don't have enough time to train the new real estate agents that join your company?" This letter is aimed at getting real estate managers to send their new agents to your training course. The article talks about how to setup the training session.
File Type: Microsoft Word Document
Reference Article:
Teach a RealtorTM to Fish: A Step-by-Step New Agent Training Program - Issue 47
Download File: [Click here to download - SUBSCRIBERS ONLY]
Affinity Partner Letter/Ad - "Grow Your Business With Attorney Referrals":
Looking for qualified leads from Attorneys? Especially if your business is working with credit-challenged clients? Mail this letter to your Attorney database on a quarterly basis. Additionally, have you ever thought about advertising in your local Bar Association Directory? View the sample add as well.
File Type: Microsoft Word Document
Reference Article:
Grow Your Business With Attorney Referrals - Issue 38
Download File: [Click here to download - SUBSCRIBERS ONLY]
Download File: [Click here to download - SUBSCRIBERS ONLY]
Credit Bureau Opt-Out Letter:
How would you like to stop the practice of other mortgage companies contacting your past clients (with letters, emails and even phone calls) once you have closed their loan? Do you want to stop other mortgage companies from contacting your clients? Then have them sign a Credit Bureau Opt-Out form!
File Type: Microsoft Word Document
Reference Article:
Keep Mortgage Companies from Contacting Your Past Clients with Credit Bureau Opt-Out Forms! - Issue 32
Download File: [Click here to download - SUBSCRIBERS ONLY]
Questionnaire, Prior to Application- "Page E of the 1003":
Karen Deis proposes that loan officers have a Page E (for EXPECTATIONS) of the 1003. It's a list of questions to ask your clients prior to completing the 1003, so you not only know what they expect of you - but what you expect of them.
File Type: Microsoft Word Document
Reference Article:
Page E of the 1003 - Issue 32
Download File: [Click here to download - SUBSCRIBERS ONLY]
Net Worth Client Campaign System:
This marketing campaign includes the following pieces:
- A Letter, explaining the campaign to the recipients.
- Personal Financial Statement - for people to determine their net worth.
- Coupon for a free, marketing analysis on their home.
Think about it! Not only are you providing an item of value (the personal financial statement and free CMA), but you are developing a network of real estate agents who you can refer clients to when they are ready to buy or sell their next home.
File Type: Microsoft Word Document
Reference Article:
Net Worth Client Campaign System - Issue 29
Download File: [Click here to download - SUBSCRIBERS ONLY]
Interview Questions for Real Estate Agents:
Not all real estate agents are the same. Some specialize in listings, some in buyer agencies, relocation and new construction. The days of referring clients to your "preferred group" of real estate agents are gone! The days of referring clients to "categories" of real estate agents are here!
File Type: Microsoft Word Document
Reference Article:
How to Interview a Real Estate Agent for Fun & Profit - Issue 25
Download File: [Click here to download - SUBSCRIBERS ONLY]
Cohesive Marketing Plan:
After some exhausting research, we think we have hit upon a marketing plan that you can use as the basis for each and every client segment you wish to market to.
File Type: Microsoft Word Document
Reference Article:
How to Create a Cohesive Marketing Plan - Issue 25
Download File: [Click here to download - SUBSCRIBERS ONLY]
National Do-Not-Call Registry:
3 Marketing Pieces pertaining to the Do-Not-Call Registry
File Type: Microsoft Word Document
Reference Article:
News for Your Newsletter - Issue 22
Download File: [Click here to download - SUBSCRIBERS ONLY]
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